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展览简介

“博物馆与新应用技术”北京论坛暨工作坊

“Museums and New Technologies”Beijing Forum and Workshop

2013年国际研讨会

Museums and the Web 2013 International Conference

前言

以互联网为代表的网络及数字化文明的兴起正在悄然改变着人们的行为和思维方式，甚至极大程度上改变了人们的生活方式。网络及数字时代的到来也给美术馆增添了新定义的可能性，全球各大博物馆和美术馆也在利用数字科技手段颠覆传统的展示模式：不仅故宫博物院、中国美术馆等大型国家级艺术单位如此，许多民营美术馆、艺术中心和画廊也都在不同程度地推进各自的网络数字化进程。

此次“博物馆与新应用技术”北京论坛暨工作坊将汇集世界顶尖学者、艺术家及博物馆美术馆专业从业人员，讨论数字文化遗产、创意实践、交互设计、混合媒体及新兴科技等课题。来自世界不同国家和地区的跨学科先驱将就文化遗产视觉化、新兴科技以及博物馆设计的新媒体等一系列前沿课题展开交流与讨论。

研讨会共两天，由主题演讲和工作坊两个部分组成。第一天由一个主题演讲为开端，12个来自欧美博物馆技术方面的研究学者通过一系列演示和案例分析，突出讨论当下博物馆技术管理的关键问题，如：网站、在线展览和社交媒体，教育工具、开放数据和开放的文化、客户关系管理(CRM)事件和筹款、档案和数字化项目等。第二天将通过工作坊为与会者提供机会，为其机构的发展提供具体意见和发展思路。潜在的主题包括：网站设计，移动设备策略，指标和网络流量分析，教育平台，数字出版，画廊数字工具和社交媒体。

中央美术学院美术馆特发起于2013年12月14日（周六）至12月15日（周日）在我馆举办“博物馆与新应用技术”北京论坛暨工作坊 Museums and the Web（简称美国博物馆与网络协会）2013年国际研讨会，邀请国内业界同仁展开交流与研讨。这是我国美术馆界首次举办相关领域的学术论坛活动，具有重要的历史与现实意义。

全国美术馆专业委员会

美国博物馆与网络协会

中央美术学院美术馆

Foreword

The emergence of the web and digitalized civilization is gradually changing human behavior and mindset or even lifestyle. The arrival of the web and digital era has also created the possibility of a new definition for the museum. Many of the world's major museums and galleries are using digital and technological means to revamp traditional exhibition formats. From national arts institutions like National Palace Museum and National Art Museum of China to many private museums, arts centers and galleries, the arts organizations are all participating in the web and digital evolution.

The "Museum and New Technologies" Forum and Workshops, Museums and the Web 2013 International Conference in Beijing will gather the world's top scholars, artists, and museum and gallery practitioners who will discuss such topics as the heritage of digital culture, creative experiment, interactive design, mixed media and emerging technologies. Cross-disciplinary pioneers from different countries will engage in a series of exchanges and discussions about the visualization of cultural heritage, emerging technologies, new media of museum design and other key subjects.

The two-day seminar will consist of talks and workshops. The first day will begin with talks by 12 scholars in the use of technologies in American and European museums. Through demonstrations and case studies analysis, the speakers will discuss key topics of museum technology management such as the web, online exhibition and social media, educational tools, open data and open culture, client relationship management (CRM) events and fund-raising, file and digitalized agenda. The second day will feature workshops for forum participants and organizations to explore new ideas and directions for the use of technology in museum. Possible subjects of discussion include web design, mobile device strategy, network traffic analysis, educational platforms, digital publication, digital tools and social media for gallery.

“Museums and New Technologies” Beijing Forum and Workshops, Museums and the Web 2013 International Conference will be held at CAFA Art Museum on 14 December (Saturday) and 15 December (Sunday) 2013. As the first-ever academic forum on the subject in the arts industry in China, this event will have important historical and practical significance for the development of museums and the web in the country.

Committee of Art Museums in China

Museums and the Web

CAFA Art Museum (CAFAM)

主办单位 全国美术馆专业委员会

美国博物馆与网络协会

中央美术学院美术馆

赞助单位 美国驻中国大使馆（北京）

论坛时间 2013年12月14日至12月15日

论坛地点 中央美术学院美术馆

Organizers: Committee of Art Museums in China

Museums and the Web

CAFA Art Museum

Sponsor: Embassy of the United States of America, Beijing

Dates: 14-15 December 2013

Venue: CAFA Art Museum

日程安排 Schedule

2013.12.14 周六 (Saturday)

日期

Date 时间

Time 形式

Form 主讲人&嘉宾

Chair/Speaker & Panelists 内容

Content 地点

Place

12.14

（周六） 9:00-9:10 开幕致辞

Opening Remark 任 蕊

中央美术学院美术馆

公共教育部副主任

Ren Rui

Deputy Director of Public Education Department,

CAFAM 开幕致辞

Opening Remark 中央美术学院美术馆

学术报告厅

Auditorium

CAFAM

9:10-9:15 致辞

Speech 文化参赞

美国驻中国大使馆（北京）

Head of Cultural Affairs

Embassy of the United States of America, Beijing 致辞

Speech

9:15-10:00 专题发言

Presentations Rich Cherry

美国博物馆与网络协会联合主席及The Broad 艺术馆

副馆长

Deputy Director, The Broad Art Foundation and Co-Chair, Museums and the Web 构建网络化博物馆

Building the Networked Museum

10:00-10:45 专题发言

Presentations Nancy Proctor

美国博物馆与网络协会

联合主席

Co-Chair,

Museums and the Web

Paul Thyssen

Gallery Systems

Alex Palin

Vera Duin

IZI.travel

Scott Brewer

Tony Holzner

ArtProcessors

Chris Mclaren

Tristan Interactive/Espro-Acoustiguide 文化产业的销售策略与实践

Vendors Best Practice Parade

10:45-11:15 早 茶

Morning Tea Break 咖啡厅

CAFAM Café

11:15-12:30 座谈会

Panel Daisy Yiyou Wang

美国Peabody Essex 博物馆中国与东亚艺术馆策展人

Curator of Chinese and East Asian Art, PEM, USA

Adriel Luis

美国史密森亚洲太平洋中心数字与新媒体策展人

Curator of Digital and Emerging Media, Smithsonian Asian Pacific Center, USA

Sarah Kenderdine

澳大利亚维多利亚博物馆

特殊项目策展人及

香港城市大学研究员

Special Projects,

Museum Victoria, Australia and Director of Research,

City University of Hong Kong

Jennifer Mundy

英国泰特美术馆

藏品研究部主任

Head of Collections Research, Tate, UK

田霏宇

Philip Tinari

尤伦斯当代艺术中心馆长

Curator of UCCA 关键问题：数字时代的策展

Key Issues Roundtable:

Curation in the Digital Age 中央美术学院美术馆

学术报告厅

Auditorium

CAFAM

12:30-14:00 午 餐

Lunch 中央美术学院餐厅

CAFA Restaurant

14:00-15:00 座谈会

Panel Patricia Rodewald

北京博物馆顾问及美国高艺术博物馆公共教育部前总监

Museum Consultant,

Beijing and Former Director of Education,

High Museum of Art, USA

Sara Bodinson

美国现代艺术博物馆研究部总监

Director of Interpretation and Research, MoMA, USA

国内学者

中央美术学院美术馆代表

Chinese Scholar

CAFA Art Museum 座谈会1：博物馆公共教育——

从介入到变革

Panel 1: From Engagement to Transformation in Museum Education 中央美术学院美术馆学术报告厅

Auditorium

CAFAM

15:00-16:00 Nancy Proctor

美国博物馆与网络协会

联合主席

Co-Chair,

Museums and the Web

Jack Ludden

美国保罗盖蒂信托基金网络与新媒体发展董事助理

Assistant Director, Head of Web and New Media Development, The J. Paul Getty Trust, USA

Rich Cherry

美国博物馆与网络协会联合主席及The Broad 艺术馆

副馆长

Deputy Director, The Broad Art Foundation and Co-Chair, Museums and the Web 座谈会2 : 移动美术馆

Panel 2: Mobilizing the Museum

16:00-16:30 下午茶

Afternoon Tea Break 咖啡厅

CAFAM Café

16:30-17:30 闭幕会议

Closing Plenary Lauren Nemroff

英国谷歌艺术项目及

谷歌艺术研究所

Google Art Project and Google Cultural Institute, UK

Pearl Yao

谷歌（中国）战略合作发展部

Strategic Partner Development, Google China 谷歌艺术项目与

谷歌文化研究所

The Google Art Project and Google Cultural Institute 中央美术学院美术馆

学术报告厅

Auditorium

CAFAM

18:00-20:00 自助晚餐

Buffet Dinner Reception 咖啡厅

CAFAM Café

2013.12.15 周日 （Sunday）

日期

Date 时间

Time 形式

Form 主讲人&嘉宾

Chair/Speaker & Panelists 内容

Content 地点

Place

12.15

（周日） 9:00-11:00 工作坊

Workshop Jack Ludden

美国J. Paul信托基金网络与新媒体发展总部副总监

Assistant Director, Head of Web and New Media Development, The J. Paul Getty Trust, USA

Adriel Luis

美国史密森亚洲太平洋中心数字与新媒体策展人

Curator of Digital and Emerging Media, Smithsonian Asian Pacific Center, USA 跨平台数码设计

Cross-platform Digital Design 中央美术学院美术馆

学术报告厅

Auditorium

CAFAM

Susan Chun

美国独立顾问与研究员

Independent Consultant and Researcher, USA

Daisy Yiyou Wang

美国皮博迪埃塞克斯博物馆中国和东亚艺术馆策展

Curator of Chinese and East Asian Art, PEM, USA 数字出版

Digital Publishing 5号楼二号会议室

Conference Room 2 Building 5

王 春

中国美术馆

信息与传播部主任

Wang Chun

Director of Information and Communication Department, NAMOC

葛 颐

中国美术馆

信息与传播部项目负责

Ge Yi

Project Leader of Information and Communication Department, NAMOC 数字美术馆建设

The Establishment of Digital Museum 中央美术学院美术馆

一号会议室

Conference Room 1

CAFAM

曾 辉

北京国际设计周

组委会副主任

Zeng Hui

Deputy Director of Beijing International Design Week and Beijing Digital Design Market Committee 北京国际设计周与

北京数码设计市场

Beijing International Design Week and Beijing Digital Design Market

11:00-11:30 早 茶

Morning Tea Break 前厅

CAFAM Café

11:30-12:30 工作坊

Workshop Nancy Proctor

美国博物馆与网络协会

联合主席

Co-Chair,

Museums and the Web

Susan Chun

美国独立顾问与研究员

Independent Consultant and Researcher, USA 概述：克利夫兰艺术博物馆

深度观察——

Gallery One与艺术镜头项目

Briefing: A Deep Dive into Gallery One and ArtLens at the Cleveland Museum of Art 中央美术学院美术馆

学术报告厅

Auditorium

CAFAM

孙丽梅

中国国家博物馆

信息网络部副主任

Sun Limei

Deputy Director of Information and Net Department, NMOC

刘 钧

中国国家博物馆信息网络部网站工作室科长

Liu Jun

Chief of Site Studio, Information and Net Department, NMOC 美术馆公共微信平台的

服务与语音导览

The Service of WeChat Public Platform and Audio Tour in the Museum 5号楼二号会议室

Conference Room 2 Building 5

Anna Chiaretta

Lavatelli

美国巴尔博亚公园在线协作视频制作项目经理

Video Project Manager, Balboa Park Online Collaborative, USA “视频制作101”项目分享

Video Production 101 中央美术学院美术馆

一号会议室

Conference Room 1

CAFAM

12:30-14:00 午 餐

Lunch 中央美术学院餐厅

CAFA Restaurant

14:00-16:00 工作坊

Workshop Sara Bodinson

美国现代艺术博物馆MOMA解读研究部总监

Director of Interpretation and Research, MOMA, USA

Patricia Rodewald

北京博物馆顾问及美国高艺术博物馆公共教育部前总监

Museum Consultant, Beijing and Former Director of Education, High Museum of Art, USA 数字化合作新形势

Digital Collaborations 中央美术学院美术馆

学术报告厅

Auditorium

CAFAM

Sarah Kenderdine

澳大利亚维多利亚博物馆

特别企划

香港城市大学教研主管

Special Projects, Museum Victoria, Australia and Director of Research, City University of Hong Kong 数字博物馆的“沉浸式”体验

Digital Immersion 5号楼二号会议室

Conference Room 2 Building 5

彦 风

中央美术学院国家数字媒体研究中心主任及中央美术学院交互设计实验室负责人

Yan Feng

Director of National Research Center for Digital Media and Head of Interaction Design Lab, CAFA 文化遗产的数字化应用与研究

The Digital Application and Research of Cultural Heritage 中央美术学院美术馆

一号会议室

Conference Room 1

CAFAM

唐 斌

中央美术学院美术馆副馆长

Tang Bin

Deputy Director of CAFAM

李文龙

中央美术学院工业设计教师

Li Wenlong

Instructor of Industrial Design, CAFA

陈慰平

中央美术学院设计系讲师

Marco Chan

Instructor of Design,

CAFA 未来的数字美术馆

The Digital Museum in the Future

16:00-16:30 下午茶

Afternoon Tea Break 咖啡厅

CAFAM Café

16:30-17:30 闭幕会议

Closure of the meeting Rich Cherry

布罗德艺术基金会副董事及美国博物馆与网络协会联合主席

Deputy Director, The Broad Art Foundation and Co-Chair, Museums and the Web 中央美术学院美术馆

学术报告厅

Auditorium

CAFAM

总结致辞

Concluding Remarks 范迪安

中国美术馆馆长及全国美术馆专业委员会主任

Fan Dian

Curator of National Art Museum of China and Director of Committee of Art Museums in China

王璜生

中央美术学院美术馆馆长及全国美术馆专业委员会副主任

Wang Huangsheng

Curator of CAFA Art Museum and Deputy Director of Committee of Art Museums in China

论坛发言主题 Forum Topics

2013.12.14 周六 (Saturday)

开幕式主题：构建网络化博物馆

Opening Keynote: Building the Networked Museum

现代美术馆已经不再是一座积满灰尘的仓库或象牙塔，而正逐渐转变成为一种互联网节点。在这个链接着27亿用户的网络平台上，数以万计的博物馆提供了大量的信息。这种现象无疑是对美术馆建设者及工作人员的一种警示。

Rich将依据他的网络文化与技术建设经验来探讨这个话题，同时还将谈论他在策划与建立The Broad美术馆过程中的所获经验。The Broad是一家当代艺术美术馆，将于2014年在洛杉矶开馆。他将为听众带来针对文化机构设计的最尖端的技术方案，内容涵盖博物馆的建筑构造以及多学科团队建设。

Instead of arguing against the museum as dusty repository or an ivory tower, we can now think of the museum as a node on a network that connects us to 2.7 billion Internet users, tens of thousands of museums, and millions of other 'nodes' around the world filled with information. Those of us who work in museums, let alone those of us who are still building museums, might feel a little threatened by this idea.

Rich will discuss this metaphor further as he discusses his experiences in building cultural as well as technical networks, and the building and planning of The Broad, a new museum of contemporary art opening in 2014 in downtown Los Angeles. His insights are based on his experience providing cutting edge technology solutions for cultural institutions, overseeing the construction of museums and creating multidisciplinary teams to support their operations.

主讲人: Rich Cherry

美国博物馆与网络协会联合主席及The Broad 艺术馆副馆长

Chair: Rich Cherry

Deputy Director, The Broad Art Foundation and Co-Chair, Museums and the Web

文化产业的销售策略与实践

Vendors Best Practice Parade

与大多数博物馆工作人员不同，文化产业的销售商通常会与多种不同类型的博物馆进行合作。因此，他们对于在一系列不同环境中如何制定相应的策略有着独到的洞见，他们为博物馆提供了关键性的服务平台。在这一环节中，嘉宾将分享他们在美术馆领域中的工作心得。

Unlike most museum professionals, vendors in the cultural sector usually work with dozens of museums of many different types during their careers. As a result, they have unique insights into what works – and what doesn't – in a range of contexts. In this series of short presentations followed by question and answer sessions, selected providers of critical services and platforms to museums are invited to share the best practices they have learned from their work "pollinating" the museum field.

主讲人: Nancy Proctor

美国博物馆与网络协会联合主席

嘉 宾: Paul Thyssen

Gallery Systems

Alex Palin与Vera Duin

IZI.travel

Scott Brewer与Tony Holzner

ArtProcessors

Chris Mclaren

Tristan Interactive/Espro-Acoustiguide

Chair: Nancy Proctor

Co-Chair, Museums and the Web, USA

Panelists: Paul Thyssen

Gallery Systems

Alex Palin and Vera Duin

IZI.travel

Scott Brewer and Tony Holzner

ArtProcessors

Chris Mclaren

Tristan Interactive/Espro-Acoustiguide

关键问题：数字时代的策展

Key Issues Roundtable: Curation in the Digital Age

这是一个互联网的数字化时代，不计其数的艺术品正在向数字信息化迈进，甚至出现了电子艺术品。本环节将讨论这一时代背景给策展带来的影响与转变。

A roundtable discussion on the changing and transformational nature of curation in the era of the Internet, digitization, and 'born-digital' artworks.

主持人: Daisy Yiyou Wang

美国皮博迪埃塞克斯博物馆中国与东亚艺术策展人

嘉 宾: Adriel Luis

美国史密森亚洲太平洋中心数字与新媒体策展人

Sarah Kenderdine

澳大利亚维多利亚博物馆特殊项目策展人及香港城市大学研究员

Jennifer Mundy

英国泰特美术馆藏品研究部主任

田霏宇

尤伦斯当代艺术中心馆长

Chair: Daisy Yiyou Wang

Curator of Chinese and East Asian Art, Peabody Essex Museum, USA

Panelists: Adriel Luis

Curator of Digital and Emerging Media, Smithsonian Asian Pacific Center, USA

Sarah Kenderdine

Special Projects, Museum Victoria, Australia and Director of Research, City University of Hong Kong

Jennifer Mundy

Head of Collection Research, Tate, UK

Philip Tinari

Curator of Ullens Center for Contemporary Art

座谈会1 : 博物馆公共教育——从介入到变革

Panel 1: From Engagement to Transformation in Museum Education

新的交流平台与社交媒介的产生无疑促进了博物馆在沟通合作与展示内容方面的发展。在这一环节，来自前沿美术馆的教育者与创新者将会探讨如何合理运用这一趋势设计出更有效的教育策略与方案。

Educators and innovators from leading museums discuss how new platforms and, more importantly, new approaches to both collaboration and content development can lead to more effective educational strategies and programs.

主持人: Patricia Rodewald

北京博物馆顾问及美国高艺术博物馆公共教育部前总监

嘉 宾: Sara Bodinson

美国现代艺术博物馆MOMA研究部总监

国内学者

中央美术学院美术馆

Chair: Patricia Rodewald

Museum Consultant, Beijing and Former Director of Education, High Museum of Art, USA

Panelists: Sara Bodinson

Director of Interpretation and Research, The Museum of Modern Art, USA

Chinese Scholar

CAFA Art Museum

座谈会2: 移动美术馆

Panel 2: Mobilizing the Museum

博物馆利用移动科技来展现展品释义与观展体验的历史已经超过60年了。Jack Ludden, Rich Cherry与Nancy Proctor将为观众展示今天移动应用与移动网络在艺术领域中的状况，并讨论内容与技术两方面的问题，包括定位服务与反馈式设计策略。

Museums have been using mobile technologies to provide interpretation and other content and experiences in their galleries for more than 60 years. Jack Ludden (Getty), Rich Cherry (Broad) and Nancy Proctor (Museums and the Web) will present the “state-of-the-art” in mobile apps and mobile web today, and discuss where the field is going in terms of both content and technology, including location-based services and responsive design strategies.

主持人: Nancy Proctor

美国博物馆与网络协会联合主席

嘉 宾: Jack Ludden

美国保罗盖蒂信托基金网络及新媒体发展董事助理

Rich Cherry

布罗德艺术基金会副董事及美国博物馆与网络协会联合主席

Chair: Nancy Proctor

Co-Chair, Museums and the Web, USA

Panelists: Jack Ludden

Assistant Director, Head of Web and New Media Development, The J. Paul Getty Trust, USA

Rich Cherry

Deputy Director, The Broad Art Foundation and Co-Chair, Museums and the Web, USA

闭幕会议: 谷歌艺术项目与谷歌文化研究所

Closing plenary: The Google Art Project and Google Cultural Institute

本环节将会介绍谷歌艺术项目概况以及谷歌艺术研究所与其他机构的协作成果与反响。与会者可针对此项目以及其他数字博物馆合作平台的发展提出想法和建议。

Results and reflections from the Google Art Project and collaborations with the Google Cultural Institute. Attendees are also invited to contribute their ideas and suggestions for future development of these and other collaborative museum platforms.

主讲人: Lauren Nemroff

英国谷歌艺术项目及谷歌艺术研究所

嘉 宾：Pearl Yao

谷歌（中国）战略合作发展部

Chair: Lauren Nemroff

Google Art Project and Google Cultural Institute, UK

Panelist：Pearl Yao

Strategic Partner Development, Google China

2013.12.15 周日 (Sunday)

工作坊: 跨平台数码设计

Workshop: Cross-platform Digital Design

为了通过时下热门的交流平台得到良好的观众反馈，越来越多的博物馆运用“反馈式设计”来呈现网页内容。博物馆在数字化过程中将构建一种向观众呈现展览内容并获得观展体验的虚拟方式，在此过程中有三个至关重要的核心因素：交流平台的选择、团队技术与协作以及观众影响。本次工作坊将就此话题进行讨论，并探讨反馈式设计如何满足一位观众的需求与期望。

In order to reach their audiences across all the platforms now popular, more and more museums are presenting their web content using “responsive design.” This workshop will address the three core areas of museum practice that are involved in 'going digital' in a networked approach to content and experience design: platform choice, team skills and collaboration, and audience impact. We will discuss how responsive design satisfies certain expectations of a contemporary audience.

主讲人：Jack Ludden

美国保罗盖蒂信托基金网络与新媒体发展董事助理

Adriel Luis

美国史密森亚洲太平洋中心数字与新媒体策展人

Chair: Jack Ludden

Assistant Director, Head of Web and New Media Development, The J. Paul Getty Trust, USA

Adriel Luis

Curator of Digital and Emerging Media, Smithsonian Asian Pacific Center, USA

工作坊: 数字出版

Workshop: Digital Publishing

曾就职于大都会艺术博物馆、亚洲协会以及费城美术馆的Susan Chun将与观众分享数十年的美术馆工作经验，并针对美术馆如何实现出版物的数字化及多语种问题提供业内建议。

Susan Chun draws on decades of experience with leading organizations such as the Metropolitan Museum of Art, the Asia Society, and the Philadelphia Museum of Art, to offer best practices and insider tips for museums going digital and multilingual with their publications.

主讲人：Susan Chun

美国独立顾问与研究员

Daisy Yiyou Wang

美国皮博迪埃塞克斯博物馆中国与东亚艺术馆策展人

Chair： Susan Chun

Independent Consultant and Researcher, USA

Daisy Yiyou Wang

Curator of Chinese and East Asian Art, Peabody Essex Museum, USA

工作坊：数字美术馆建设

Workshop: The Establishment of Digital Museum

主讲人：王 春

中国美术馆信息与传播部主任

Chair: Wang Chun

Director of Information and Communication Department, National Art Museum of China

工作坊：北京国际设计周与北京数码设计市场

Workshop：Beijing International Design Week and Beijing Digital Design Market

主讲人：曾 辉

北京国际设计周与北京设计市场组委会副主任

Chair: Zeng Hui

Deputy Director of Beijing International Design Week and Beijing Digital Design Market Committee

概述：克利夫兰艺术博物馆深度观察：Gallery One与艺术镜头项目

Briefing: A Deep Dive into Gallery One and ArtLens at the Cleveland Museum of Art

“博物馆与网络”对克利夫兰美术馆的Gallery One与艺术镜头项目进行了一次“深度观察”，本环节将向观众呈现这一调查结果。今年9月18-19日，来自世界各地的五十余位博物馆专业人士齐聚克利夫兰美术馆，参加讲座、研讨会与工作坊。此次活动的数字出版物即将发行，Nancy与Susan将对此与观众分享他们的观点与看法。

A presentation of the findings of Museums and the Web's recent "Deep Dive" into the Cleveland Museum of Art's groundbreaking Gallery One and ArtLens projects. Over 50 museum professionals from around the world convened in Cleveland September 18-19 for workshops, presentations, and informal discussions about the project. Nancy and Susan will share their learnings and reflections from the forthcoming digital publication on this project and event.

主讲人：Nancy Proctor

美国博物馆与网络协会联合主席

Susan Chun

美国独立顾问与研究员

Chair: Nancy Proctor

Co-Chair, Museums and the Web, USA

Susan Chun

Independent Consultant and Researcher, USA

工作坊: 美术馆公共微信平台的服务与语音导览

Workshop: The Service of WeChat Public Platform and Audio Tour in the Museum

主讲人：孙丽梅

中国国家博物馆信息网络部副主任

刘 钧

中国国家博物馆信息网络部网站工作室科长

Chair: Sun Limei

Deputy Director of Information and Net Department, National Museum of China

Liu Jun

Chief of Site Studio, Information and Net Department, National Museum of China

工作坊: “视频制作101”项目分享

Workshop: Video Production 101

艺术机构自行创作视频的成本会比想象中要低得多。运用非常规技术进行创作可以营造相对休闲的交流模式，并让来访者更易了解其内容。如何以低成本的文字编制模式发展可接受的独特内容？有关内容、情节及传达方式上的思考将为此提供一个基本解决方案。

Creating video content for your institution can be far more inexpensive than expected. Creating dynamic content with informal techniques can create casual dialogue and increase accessibility of content for visitors. Thinking about content, story, and method of delivery serves as a framework in this workshop on low budget documentation methods to develop unique and accessible content.

主讲人: Anna Chiaretta Lavatelli

美国巴尔博亚公园在线协作视频制作项目经理

Chair: Anna Chiaretta Lavatelli

Video Project Manager, Balboa Park Online Collaborative, USA

工作坊: 数字化合作新形势

Workshop: Digital Collaborations

博物馆如何采用协作与交互的方法进行研究、设计、发展以及开展数字化跨平台项目？此次工作坊将针对此问题进行逐步讨论并提供一个概览。通过对纽约现代艺术博物馆与高艺术博物馆的案例研究，工作坊还将强调导向性的观众调查在项目发展过程中的重要性，并举出具体事例探讨用户反馈如何在循环周期中对数码产品的发展造成持续性的影响。

This workshop provides a step-by-step overview of how museums can adopt a collaborative and iterative approach to research, design, development and launch for digital and cross-platform projects. Drawing on examples from MoMA and the High Museum, the workshop will also highlight the importance of conducting qualitative visitor research throughout project development, and provide concrete examples of how user feedback can continue to inform the iterative development of digital products throughout their life cycle.

主讲人：Sara Bodinson

美国纽约现代艺术博物馆研究部总监

Patricia Rodewald

北京博物馆顾问及美国高艺术博物馆公共教育部前总监

Chair: Sara Bodinson

Director of Interpretation and Research, The Museum of Modern Art, USA

Patricia Rodewald

Museum Consultant, Beijing and Former Director of Education, High Museum of Art, USA

工作坊: 数字博物馆的“沉浸式”体验

Workshop: Digital Immersion

本次工作坊将对以下两方面内容进行概述：文化空间中的前沿技术与有关“沉浸式”亲身体验的数字化思考。此次对话将利用记录物质文化遗产与非物质文化遗产的多样数据集，来展现最近在美术馆、图书馆、档案馆和博物馆创新研究中心（iGLAM）以及香港城市大学互动视觉及体现应用研究室(ALiVE)开展的项目。

This workshop gives an introduction to the leading edge of technology in the cultural space and digital thinking for the new kinds of immersive, "embodied" experiences that are now possible both in museums and beyond. Using heterogeneous datasets representing intangible and tangible heritage, this talk unpacks recent projects at the Research Centre for Innovation in Galleries, Libraries, Archives and Museum (iGLAM) and the Applied Laboratory for Interactive Visualization and Embodiment (ALiVE), City University, Hong Kong.

主讲人：Sarah Kenderdine

澳大利亚维多利亚博物馆特别企划与香港城市大学教研主管

Adriel Luis

美国史密森亚太中心数字和新媒体策展人

Chair: Sarah Kenderdine

Special Projects, Museum Victoria, Australia and Director of Research, City University of Hong Kong

Adriel Luis

Curator of Digital and Emerging Media, Smithsonian Asian Pacific Center, USA

工作坊：文化遗产的数字化应用与研究

Workshop: The Digital Application and Research of Cultural Heritage

主讲人：彦 风

中央美术学院国家数字媒体研究中心主任及中央美术学院交互设计实验室负责人

Chair: Yan Feng

Director of National Research Center for Digital Media and Head of Interaction Design Lab, China Central Academy of Fine Arts

工作坊：未来的数字美术馆

Workshop：The Digital Museum in the Future

在信息化时代，人类对信息和互动的需求远超以往。美术馆作为艺术公共教育的重要载体，面临从单向艺术审美输出到与参观者双向互动的转变。这种双向交流一方面可以收集观众的反馈和数据，另一方面可以让美育的普及更有针对性及有效。我们将展示央美美术馆和阿先生的共同研究实践，当技术不再是障碍，艺术亦不再有距离，人人都爱美术馆.

During the information age, our demands for information and interaction are higher than before. As an important medium of public art education, art museums are facing the transformation from one-directional aesthetics output to double-directional communication with the public. Such double-directional communication can not only collect feedbacks and data from the audience, but can also enable the popularization of public art education to be more efficient and pertinent. We will show the collective research and practice of CAFA Art Museum and Mr. Art. When technology is no longer a barrier, art will be more accessible. Everyone loves art museums.

主讲人：唐 斌

中央美术学院美术馆副馆长

李文龙

中央美术学院工业设计教师

陈慰平

中央美术学院设计系讲师

Chair: Tang Bin

Deputy Director of CAFA Art Museum

Li Wenlong

Instructor of Industrial Design, China Central Academy of Fine Arts

Marco Chan

Instructor of Design, China Central Academy of Fine Arts

闭幕会议: 有问必答

Closing Plenary: Ask Me Anything!

在这一环节中，与会人员可以向所有专家就前两天的演讲和讨论在任何方面进行提问，也可以讨论仍未涉及的话题。同时欢迎其他博物馆工作人员及社交媒体参与到对话中来。期待在最后环节中涌现出更多的信息资源和创新思维。

In this closing plenary session, attendees are invited to ask the assembled experts about any aspect of the presentations and discussions from the preceding two days, and seed new conversations with topics not yet addressed! Attendees will be asked to contribute questions throughout the two-day event to be used in this final session, and are encouraged to include their colleagues and social media networks in the conversation as well. Expect lots of resources and innovative thinking to emerge from this final session.

主持人: Rich Cherry

布罗德艺术基金会副董事及美国博物馆与网络协会联合主席

Chair: Rich Cherry

Deputy Director, The Broad Art Foundation and Co-Chair, Museums and the Web

总结致辞：范迪安

中国美术馆馆长及全国美术馆专业委员会主任

王璜生

中央美术学院美术馆馆长及全国美术馆专业委员会副主任

Concluding Remark：Fan Dian

Curator of National Art Museum of China and Director of Committee of Art Museums in China

Wang Huangsheng

Curator of CAFA Art Museum and Deputy Director of Committee of Art Museums in China

论坛主讲人及嘉宾 Chairs and Panelists

范迪安 中国美术馆馆长及全国美术馆专业委员会主任

Fan Dian Curator of National Art Museum of China and Director of Committee of Art Museums in China

王璜生 中央美术学院美术馆馆长及全国美术馆专业委员会副主任

Wang Huangsheng Curator of CAFA Art Museum and Deputy Director of Committee of Art Museums in China

曾 辉 北京国际设计周与北京设计市场组委会副主任

Zeng Hui Deputy Director of Beijing International Design Week and Beijing Digital Design Market Committee

孙丽梅 中国国家博物馆信息网络部副主任

Sun Limei Deputy Director of Information and Net Department, National Museum of China

刘 钧 中国国家博物馆信息网络部网站工作室科长

Liu Jun Chief of Site Studio, Information and Net Department, National Museum of China

王 春 中国美术馆信息与传播部主任

Wang Chun Director of Information and Communication Department, National Art Museum of China

葛 颐 中国美术馆信息与传播部项目负责

Ge Yi Project Leader of Information and Communication Department, National Art Museum of China

唐 斌 中央美术学院美术馆副馆长

Tang Bin Deputy Director of CAFA Art Museum

任 蕊 中央美术学院美术馆公共教育部副主任

Ren Rui Deputy Director of Public Education and Development Department, CAFA Art Museum

彦 风 中央美术学院国家数字媒体研究中心主任、中央美术学院交互设计实验室负责人

Yan Feng Director of National Research Center for Digital Media and Head of Interaction Design Lab, China Central Academy of Fine Arts

李文龙 中央美术学院工业设计教师、“阿先生”发起人

Li Wenlong Instructor of Industrial Design, China Central Academy of Fine Arts and Initiator of “Mr. Art”

陈慰平 中央美术学院设计系讲师

Marco Chan Instructor of Design, China Central Academy of Fine Arts

Rich Cherry 美国博物馆与网络协会联合主席、The Broad 艺术馆副馆长，负责监管The Broad的运营管理并支持The Broad的策划建设。领导该博物馆一切关于策划、雇佣工作人员及运行事宜，重点关注运营、市场营销、技术、金融、安保、收藏和参观者服务。

Deputy Director, The Broad Art Foundation and Co-Chair, Museums and the Web

Nancy Proctor美国博物馆与网络协会联合主席。于2010-2011博物馆计算机网络大会中担任项目主席，管理MuseumMobile.Info的播客系列，并担任The Museum Journal数字化策展编辑。

Co-Chair, Museums and the Web, USA

Adriel Luis 美国史密森亚洲太平洋中心数字与新媒体策展人。作为史密森第一位数字策展人，Luis将重点放在发掘创造和消费艺术、历史和文化的新方式。

Curator of Digital and Emerging Media, Smithsonian Asian Pacific Center, USA

Anna Chiaretta Lavatelli

美国巴尔博亚公园在线协作视频制作项目经理。作为美国巴尔博亚公园在线协作视频制作项目经理，Lavatelli管理在线视频项目；作为顾问，她还向美术馆和个体艺术家提供视频处理、装置技术和设备购置的支持。

Video Project Manager, Balboa Park Online Collaborative, USA

Daisy Yiyou Wang

美国皮博迪埃塞克斯博物馆中国与东亚艺术馆策展人。Yiyou Wang涉猎多种形式的传统及当代艺术收藏品，曾获美国盖蒂基金会博物馆领袖奖金、史密森博士后奖金和史密森“弘扬世界文化”奖金。

Curator of Chinese and East Asian Art, Peabody Essex Museum, USA

Jennifer Mundy

英国泰特美术馆藏品研究部主任，主要负责开展针对泰特美术馆藏品的策略和管理研究项目。

Head of Collection Research, Tate, UK

Jack Ludden

美国保罗盖蒂信托基金网络与新媒体发展董事助理。Ludde通过网络和其他新媒体帮助定义盖蒂的策略前景，他的团队帮助盖蒂将其内容呈现给许多数字分配频道。

Assistant Director, Head of Web and New Media Development, The J. Paul Getty Trust, USA

Lauren Nemroff

英国谷歌艺术项目及谷歌艺术研究所。

Google Art Project and Google Cultural Institute, UK

Patricia Rodewald

博物馆顾问（北京）、美国高艺术博物馆公共教育部前总监。

Museum Consultant, Beijing and Former Director of Education, High Museum of Art, USA

Philip Tinari

尤伦斯当代艺术中心馆长

Curator of Ullens Center for Contemporary Art

Pearl Yao 谷歌（中国）战略合作发展部

Strategic Partner Development, Google China

Sara Bodinson

美国现代艺术博物馆MOMA解读研究部总监。

Director of Interpretation and Research, The Museum of Modern Art, USA

Sarah Kenderdine

澳大利亚维多利亚博物馆特殊项目策展人、香港城市大学研究员。Kenderdine的研究方向主要为博物馆和美术馆的互动性和浸没性的前沿体验，是全景立体化呈现系统和内容创造的先锋。

Special Projects, Museum Victoria, Australia and Director of Research, City University of Hong Kong

Susan Chun美国独立顾问与研究员、文化遗传组织的研究研究和顾问。精通出版业、信息管理、藏品聚集、文化数据分析、知识产权政策及多语言发展与管理等。

Independent Consultant and Researcher, USA

总 策 划： 王璜生

统 筹： 唐 斌

策 划： 任 蕊 Patricia Rodewald 方敏儿

项目发展与协调：Nancy Proctor, Rich Cherry, Hiroko Kusano, Titus Bicknell

项目负责： 任 蕊

会务协调： 方敏儿

行政统筹： 袁 蕤 蒋桂婕 杨 柳

来宾接待： 田小芸 李盈天

媒体接待： 何一沙 杜隐珠

设备保障： 孙 炜 郭 旭

安全保障： 陈小华 朱永康

摄影摄像： 丁 怡 董慧萍 全 晶

设 计： 伊 毅 梁 雯 谢竟思 袁 悦

英文协调： 龙心如 周姜杉

志愿者团队：张尧 姚轶群 赖台根 禹飞 金伟琦 余可飞 麒璁

肖轲 李子恒 陈迪 林达 刘鑫 曾念 刘晓 朱健

媒体支持： 雅昌艺术网 21世纪经济报道 北京电视台BTV纪实

中央美术学院艺术资讯网 易拍全球“宽目客”

鸣 谢： 美国驻中国大使馆（成都、广州、上海、沈阳、武汉）

中国故宫博物院 中国国家博物馆 中国美术馆

北京国际设计周 中央美术学院国家数字媒体创新研究中心

MW赞助方：Platinum Sponsorship: MailChimp

Bronze Sponsorship: Gallery Systems, IZITEQ BV,

Adlib Information Systems, Bloomberg

International Scholarship: ArtProcessors, Piction

Chief Curator: Wang Huangsheng

Coordination: Tang Bin

Curatorial Execution: Ren.Rui, Patricia Rodewald, Janet Fong

Program Development and Speaker Coordination: Nancy Proctor, Rich Cherry, Hiroko Kusano, Titus Bicknell

Project Leader: Ren Rui

Conference Coordination: Janet Fong

Administrative Coordination: Yuan Rui, Jiang Guijie, Yang Liu

Guest Reception: Tian Xiaoyun, Li Yingtian

Media Reception: He Yisha, Du Yinzhu

Equipment: Sun Wei, Guo Xu

Security: Chen Xiaohua, Zhu Yongkang

Video/Photography: Ding Yi, Dong Huiping, Quan Jing

Design: Yi Yi, Liang Wen, Xie Jingsi, Yuan Yue

Translator: Long Xinru, Zhou Jiangshan

Curatorial and Coordination Team: Zhang Yao, Yao Yiqun, Lai Taigen, Yu Fei, Jin Weiqi, Yu Kefei, Qi Cong, Xiao Ke, Li Ziheng, Chen Di, Lin Da, Liu Xin, Zeng Nian, Liu Xiao, Zhu Jian

Media Partners: BTV, Artron.net, epaiLive.com, 21cbh.com, CAFA Art Info

Acknowledgements: U.S. Consulate Generals in Chengdu, Guangzhou, Shanghai, Shenyang, and Wuhan, National Palace Museum, National Museum of China

National Art Museum of China, Beijing International Design Week

National Research Center for Digital Media Innovation of CAFA

MW Sponsorship : Platinum Sponsorship: MailChimp

Bronze Sponsorship: Gallery Systems, IZITEQ BV,

Adlib Information Systems, Bloomberg

International Scholarship: ArtProcessors, Piction

会务联络 Contacts

项目负责： 任 蕊 64771632 13911159013 renrui126126@126.com

会务协调： 方敏儿 64771567 13691114313 janetfong28@qq.com

行政统筹： 袁 蕤 64771630 15810315565 yuanrui@cafa.edu.cn

来宾接待： 田小芸 64771651 15011009919 751080359@qq.com

媒体接待： 何一沙 64771637 13161026902 12566335@qq.com

杜隐珠 64771631 13699178751 972072972@qq.com

英文协调：龙心如 18531680570

周姜杉 18632676898

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